Dynamic and results-driven retention marketing expert with 8+ years of experience crafting high-performing, data-driven campaigns across email, SMS, and paid media channels.

Proven track record of boosting customer lifetime value and reducing churn through lifecycle marketing strategies. Skilled at leading cross-functional teams, optimizing customer segmentation, and driving customer engagement across D2C &B2B, industries.

Performance marketing and copywriting background inspired by people like Claude Hopkins, David Ogilvy, and Eugene Schwartz.

As a senior copywriter, my love is nailing the message and getting just the right words. But as a marketing consultant with an engineering degree, strategy, data, and constant
testing inform every word choice.

Much of my 8+ years of experience as a marketing consultant and copywriter is in the direct response world, where every dollar spent in advertising has to drive results. My
work has been in performance marketing, customer acquisition, as well as lifecycle marketing and retention.

With over 8 years in online marketing and copywriting, I’ve directly generated millions in revenue and profit, writing everything from taglines to 9,000-word video scripts that turn viewers into loyal customers in 40 minutes. I’ve consulted with and written for companies in SAAS and Virtual Reality verticals. And I’ve also guided brands from the ground up to
achieving 7-figure monthly revenues.

I've also implemented, managed, and optimized the technical aspects of email operations - from QA to template design - achieving as much as a 39% increase in monthly revenue, as high as $308,000 per month.

I'm a health, personal development, spirituality, and Marvel Cinematic Universe lover. And as an "ad guy" I'm also a sterotypical old-fashioned fan :-)